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HAIR CARE WHAT CLEAN BEAUTY MEANS AT BETTER NATURED®

Over the past few years it seems like everyone is talking about clean beauty.

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  • HAIR CARE

    How to Do a Blowout at Home

    There’s nothing more satisfying than a fresh blowout, but you don’t have to book a salon appointment to achieve shiny, polished tresses.

  • HAIR COLOR

    Get the Look: Bronde Hair Color

    If you want to switch up your tresses but are hesitant about making a significant change, you can’t go wrong with bronde hair color.

  • HAIR COLOR

    Does Hair Dye Expire?

    If you regularly dye your hair with at home hair color, you may stock up on more than one tube at a time so you're always prepared to refresh your tresses at a moment's notice.

  • HAIR COLOR

    How to Get the Look: Copper Red Hair Color

    A change of seasons is the ideal time to switch up your hair color, and if you’re wondering what’s in this fall, look no further than copper red.

  • HAIR CARE

    How to Create a Hair Care Routine

    With a wide array of options and steps to choose from, the adventure of crafting your ideal hair care routine is ready to begin!

  • HAIR CARE

    How to Style Shoulder-Length Hair

    Shoulder-length hair is neither long nor short, so while there are multiple ways to style your strands, it doesn’t hurt to get some expert advice or styling ideas.

  • HAIR CARE

    HAIR COLOR

    How to Get Honey Blonde Hair Color

    Here’s how to get the look at home for a fraction of the cost without compromising the results. 

  • HAIR CARE

    What Does Damaged Hair Look Like?

    Split ends, frizziness, and rough texture result from strands exposed to harsh conditions or that are over-processed or over-styled.

  • HAIR CARE

    HAIR COLOR

    Get the Look: Ash Brown Hair Color

    Expensive brunette proved popular in early 2023, but that's not the only hue we'll see everywhere this year — from runway to subway.

  • HAIR CARE

    HAIR COLOR

    How to Section Hair for Dyeing Like a Pro

    Sectioning makes it easier to saturate one area of hair while keeping the rest of your tresses out of the way so you can get down to business. Also, it helps you keep track of where you’ve applied color to ensure a thorough and even application. 

  • HAIR CARE

    What Does Purple Shampoo Do?

    Purple shampoo — also referred to as toning shampoo —  helps maintain your vibrant blonde tresses by color-correcting your hair, meaning it neutralizes unwanted yellow or brassy tones

  • HAIR CARE

    How to Style Wavy Hair

    Anyone with wavy hair knows that sometimes your strands have a mind of their own.

  • HAIR CARE

    How to Get Rid of Green Hair From Chlorine

    Before diving into the pool, let’s dive into ways you can avoid and treat this common hair woe. 

  • HAIR CARE

    HAIR COLOR

    How to Lighten Hair At Home Like a Pro

    Let’s take a closer look at the steps to take before, during, and after the lightening process so you can preserve the well-being of your strands while enhancing your look. 

  • HAIR COLOR

    Hair Color for Women Over 50: 8 Options to Consider

    While there’s nothing wrong with rocking silver strands or blending gray hair, aging gracefully doesn’t mean you have to forgo all-over color. As long as you consider a few things before mixing up your dye, you can keep your tresses looking vibrant and fresh in your 50s and beyond.

  • HAIR COLOR

    3 Low-Maintenance Hair Color Ideas

    Whether you’ve always had a chill beauty routine or you’re looking to achieve a more effortless look, the reality is low-maintenance has been and always will be a good idea. 

  • HAIR COLOR

    Blending Gray Hair: Everything You Need to Know

    Gray blending is an excellent option for those who may need more time to be ready to go completely gray, are looking for a low-maintenance option, or are seeking a more dimensional look. If this sounds like you, read on to learn more about this popular method, including its benefits and how to achieve it. 

  • HAIR CARE

    How to Blow Dry Your Hair Straight

    Whether your hair is naturally on the straighter side or you have a slight wave or curl, a sleek, straight blowout is a timeless style that makes a statement no matter the length of your tresses. It’s also a desirable ’do for keeping frizzies and flyaways at bay.

  • HAIR COLOR

    Can You Dye Wet Hair?

    While you may feel comfortable stepping into the role of a self-made colorist (as you should), you may be considering whether or not you can dye your hair wet post-shower. If so, we’ve got you. Read on to see how you can enhance your color and protect your tresses at the same time.

  • HAIR CARE

    10 Easy Half-Up Half-Down Hairstyles

    No matter the reason or the season, you can’t go wrong with a half-up, half-down hairstyle.

  • HAIR CARE

    How to Use a Hair Mask

    A quality conditioner is the foundation of any effective haircare routine. It helps restore moisture and fortifies the cuticles to promote soft, smooth, shiny tresses.

  • HAIR CARE

    Do You Use Shampoo or Conditioner First?

    Whether you have a 10-step hair care routine or you keep it short and sweet, shampoo and conditioner are likely staples in your shower. 

  • HAIR CARE

    Dirty Blonde Hair Color: An Ultimate Guide

    When it comes to blonde hair color, shades of platinum and ash frequently top the list. While both are excellent options and Better Natured® celebrates all hues, don’t overlook the equally flattering hair color in the same family, known as dirty blonde. 

  • HAIR CARE

    Easy Hair Routine for Wavy Hair

    Nothing makes a fresh cut or multidimensional color stand out more than wavy tresses. Waves also add volume and movement while giving the hair an effortless style.

  • HAIR CARE

    How to Do Beach Waves

    The beach waves hair trend is definitely having a moment, and not just because we’re ushering in another season of sea and sand.

  • HAIR COLOR

    Ammonia & Hair Color: Separating Fact From Fiction

    Some may be surprised that Ammonium Hydroxide is among the ingredients listed for the Liqui-Crème Hair Color: Ammonia.  Why in the world would we ever put that noxious substance on our heads? What about the ammonia-free hair color we’ve all heard advertised?

  • HAIR CARE

    How to Get Strawberry Blonde Hair Color

    2023 is all about red and coppery shades like striking strawberry blonde.  This hair color is a beautiful...

  • HAIR CARE

    Top 5 Spring Hair Color Trends

    Spring has officially sprung, and flowers aren’t the only thing we see popping — bold hair colors also usher in the season with brilliance...

  • HAIR CARE

    How to Moisturize Dry Hair: 8 Pro Tips

    Is your hair feeling dry and lackluster?  We're here to help...

  • HAIR CARE

    How to Do a Shadow Root at Home

    If there’s one beauty takeaway we’ve learned from lockdown life, it’s that low maintenance doesn’t mean you’re letting your looks — or locks — fall to the wayside. Perhaps that’s why one of the hottest color trends of 2023 is the humble yet impactful shadow root.

  • HAIR CARE

    Get the ‘Expensive Brunette’ Look for Less with Better Natured®

    ‘Expensive brunette’ is a hair color with purposeful dimension. It relies on a mix of highs and lows that...

  • HAIR CARE

    Mushroom Brown Hair Color: How to Get the Look

    Bold hues like copper red and mauve hair color continue to trickle into 2023, but if you’re not feeling quite as adventurous (yet), why not try mushroom brown?

  • HAIR CARE

    How Does Dry Shampoo Work?

  • HAIR CARE

    How to Keep Hair Color From Fading: 5 Helpful Tips

  • HAIR COLOR

    Ammonia vs. MEA In Hair Color

    What’s better, ammonia or MEA in hair color? We compare and contrast the two for safety and effectiveness in this blog post.

  • HAIR CARE

    HAIR COLOR

    Now Trending for 2023: Mauve Hair Color

    Panatone’s color of the year may be Viva Magenta, but when it comes to hair, it’s all about mauve.

  • HAIR CARE

    ’90s Blowouts Are Back: Here’s How to Get the Look

    Remember when Friends was all the rage, and you could spot “the Rachel” ’do on nearly every street corner?

  • HAIR CARE

    ‘Balletcore’ Is Trending: How to Create a Ballerina Bun Hairstyle

    Why wait until summer to rock a killer updo — especially considering balletcore buns are shaping up to be one of the hottest trending styles of 2023?

  • HAIR CARE

    How to Get Tangles Out of Your Hair

    Discover what causes tangles, and most importantly, how to avoid them.

  • HAIR CARE

    Winter Hair Trends & Hair Care Tips

    This winter, there are a few hair trends that you need to be on the lookout for. From the 80s pump to the infamous liquid-hair trends, there’s something for everyone.

  • HAIR CARE

    How to Wash Oily Hair

    If you are struggling with excess sebum and oil in your hair, there are a few things that you can do. In this blog post, we offer a few handy tips for you to consider. Take a look now.

  • HAIR CARE

    How To Determine Your Hair Type

  • HAIR COLOR

    How To Choose The Right Hair Color Developer

    If you're looking to choose the perfect developer for your hair color, there are a few things that you need to know. Find out more here.

  • HAIR CARE

    HAIR COLOR

    How to Extend Your Hair Color at Home

    Looking to extend the vibrancy of your hair color at home? Here are a few professional tips on how to make your hair color last longer.

  • HAIR CARE

    HAIR COLOR

    How Do You Wash Your Hair After Dyeing It

    We'll cover everything you need to know about post-dye hair care including washing, conditioning and some best practices to follow.

  • HAIR COLOR

    13 Fall Hair Color Shades

    It's that time of year again when the leaves start to change color and we all start thinking about what our fall hair color should be. This year, there are some really beautiful, soft shades that are perfect for transitioning into the cooler weather. 

  • HAIR CARE

    3 simple Halloween hairdos using Better Natured® Stylers

    If you are looking to rock Halloween this year, then you need to have a hairdo to match your outfit. In this blog, we share three easy Halloween hairdos you need to try.

  • HAIR CARE

    HAIR COLOR

    Better Natured® Is Now Available in All JCPenney Beauty Stores!

    You can now find Better Natured® products at over 600 JCPenney Beauty locations and online!

  • HAIR CARE

    Benefits Of Using A Deep Conditioning Treatment For Your Hair

    Learn about the benefits of deep conditioning your hair, and how to use a deep conditioning hair treatment to deeply nourish and hydrate your hair.

  • HAIR CARE

    The Importance Of Heat Protectant For Color Treated Hair

    Heat protectant is a must for anyone and everyone looking to preserve their color treated hair. But why is it so important? Let us explain.