FIRST THINGS FIRST WHAT IS IT?
Cannabidiol (better known as CBD), is one of over 100 chemical compounds called “cannabinoids” that are found in the flower of the hemp plant (Cannabis sativa).
WHY CBD IS A V.B.D. (VERY BIG DEAL)
Aaah-mazing Results. 100% of participants* agree that hair treated with our CBD 50 ppm + vegan hemp seed oil looks healthier vs. regular conditioner.
*Internal study conducted with 20+ subjects
Hemp vs. Marijuana: What’s the Difference?
Both hemp and marijuana belong to the “cannabis” genus of plants, but while both are buzzed about, only one actually gets you buzzed. Let’s compare:
Referred to as “industrial hemp” for its use in food and personal care
Federally approved under the Farm Bill
Has a low concentration of THC (<0.3%) and no psychoactive effects
Has a high concentration of CBD
Contains both CBD and THC (Tetrahydrocannabinol). THC is the psychoactive compound that produces the “high” effect
Has a high concentration (5%-35%) of THC
Has a low concentration of CBD
Hemp Seed Oil vs. CBD Oil:
Now that you know all about the hemp plant, let’s break it down even further and compare the two types of oil you can get from it.
HEMP SEED OIL
Oil that is extracted from the seeds of the hemp plant
Nutrient-rich, but contains little to no CBD or other phytocannabinoids
TYPES OF CBD
So now you know what CBD is—but not all CBD is created equal. CBD can come in 3 forms: Full Spectrum, Broad Spectrum and Isolate. While CBD Isolate and Broad Spectrum CBD contain low to no amount of THC (0.0%-<0.3%), Full Spectrum CBD can contain THC.
WELLPHORIA™ USES ISOLATE
So where does the CBD found in Wellphoria™ fall on the spectrum? Wellphoria™ Nourishing line of products use CBD Isolate.
Once the hemp is harvested, it goes through a clean extraction process that results in a crystalline powder that is 99% pure CBD. This allows us to control the precise amount of CBD content in every formula, plus we include Hemp Seed Oil that is nutrient-rich in vitamins, minerals, and omega fatty acids. (You know, the good stuff that helps make your hair look phenomenal.)
There’s one last “part” to our lesson: Parts Per Million, or PPM. This measurement is used to describe the precise concentration of an ingredient in a formula. Why is it important? Because you’ll receive that concentration no matter how much of that formula you use.
Wellphoria™ products are formulated with 50 ppm of CBD—which means that whether you use an itty-bitty dime-sized amount or a generous dollop, you’ll always receive 50 ppm of CBD with every use.